Improve Employee Morale with Casual Dress Code

Published: 18th February 2011
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Businesses can enhance employee morale by ditching the suits and introducing a relaxed dress code at work.

Research by First Direct revealed there is a changing attitude to fashion in the workplace and a more casual approach to attire is likely to benefit employee morale and, as a result, increase productivity.

The investigation discovered that around one in three workers favours formal clothes when they attend a meeting, while just ten per cent wear a suit to work and only one in five regularly wear a tie.

Furthermore, the study discovered that two out of five workers like sporting jeans at least once a week and two out of three hope that a casual dress code will become more accepted by Britain's businesses.

Paul Say, head of marketing at the online bank, said that a significant number of workers believed that a casual dress code would boost productivity and make them feel happier.

He said: "The research shows that in terms of their appearance, British employees are becoming ever more liberated.

"Although formal attire is appropriate in some industries, perhaps it's time to start encouraging self-expression and colour within the workplace."

Employers may be expected to allow their workers to have brightly coloured nails, trendy hairstyles and tattoos if further evidence shows that enabling employees to express themselves is beneficial to business.

More and more business could be investigating how to improve the wellbeing of their employers as a quarter of British workers are not happy in their current job, according to a recruitment consultancy firm.

Badenoch & Clark found that unhappiness is increasing among Britain's employees with 27 per cent of workers claiming they would not recommend their current employer to job seekers.

Finance and law firms could be more likely to employ performance improvement consulting professionals to improve morale as their workers are currently experience the greatest unhappiness.

More than a third of law professionals and a quarter of finance workers have confessed that they are unhappy in their present job, which was similar to last year's figures as both sectors were hit by the recession.

Heidi Waddington, associate director at the firm, said that a number of external factors including increases in VAT and inflation as well as the stuttering economy were making workers feel depressed.

Business can increase the happiness of their staff by providing flexible working hours and reassuring them about their job security.


Himsworth Consultancy is a leading Management Consultancy firm of senior business and peformance improvement consulting professionals that can improve customer service through systems thinking. Click on the links to find out more.

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